Privacy policy

LAST UPDATED: 5/26/2022

At Axumrei ("we" / “our” / "Axumrei") data protection and confidentiality is a high priority. This Privacy Policy explains how personal information about you is collected, shared and used by Axumrei and how you can exercise your privacy rights. This Privacy Policy applies to personal information that we collect when you use our mobile applications, forums, websites and other online products and services (collectively, the “Services”) or when you otherwise interact with us.

This Privacy Policy governs all our Services.

We may amend and/or update this Privacy Policy from time to time by posting a new version in response to changing legal, technical or business reasons and developments. If we make material changes, we will notify you by revising the date at the top of the notice and, depending on the specific amendments, we may provide you with additional notice. We encourage you to review the Privacy Policy whenever you access our Services to stay informed about our information practices and the ways you can help protect your privacy. Your continued use of the Services shall mean your acceptance of the changes to this Privacy Policy.

Information we collect

Information you provide to us

We may collect information you provide voluntarily to us, such as when you participate in a contest and promotion, communicate with us via third party social media sites, request customer support, send us an email or otherwise interact with us. The types of information we may collect about you include your name, social networking screen names or IDs, email address and any other information you choose to provide.

Information we collect automatically

When you access or use our Services, we automatically collect certain information from you and/or your device (which may be considered personal information under applicable data protection laws). We collect this information with your either your explicit consent in accordance with GDPR article 6(1)(a) or as part of our legitimate interest in accordance with GDPR article 6 (1)(f)., including:

  • Age: when you download our app or game, we collect your age as indicated by you.
  • Log Information: about your use of our Services, including the type of browser you use, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.
  • Device information: about the device you use to access our Services, including information about the device’s type, software and hardware, Media Access Control (“MAC”) address and other unique device identifiers (such as Device ID and Advertising ID), device token, mobile network information and time zone.
  • Location information: We collect location information in order to comply with legislation and policies that apply to your area. However, neither we nor our partners collect location information more granular than city level without your explicit consent.
  • Usage information: relating to your use of our Services, including which applications you use and your interactions with other users.
  • Consumption information: about your consumption habits relating to your use of our Services, including which purchases you make with both virtual and real currencies.
  • Other Information: collected by cookies and other tracking technologies: we use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your computer’s hard drive or in device memory that help us to improve our Services and your experience and see which areas and features of our Services are popular. We may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.
  • Information from third parties: We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you log into our Services by using a third party site or platform such as Facebook and any other social media, we may access information about you from that site or platform, such as your screen name, profile information, including picture, and friend lists, in accordance with the authorisation procedures determined by such third party site or platform. We may also collect information from app stores when you download or update one of our applications. We may also receive personal information about you from other third-party service providers and advertising partners.
  • Information from third party surverys: We may invite you to participate in surveys facilitated by third party survey partners. From these services we will collect the information you provide as well as you userID in order to be able to match it with your in-game information. You will always be made aware that you are being transfered to the third party service before the collection starts and thus have the opportunity to opt out. The partners policies will be made available to you and we encourage you to review them before participating in the survey.

Ad Networks

We may feature advertising in our Services via showing third party advertisements in our Services, as well as advertise our own Services via third parties.

Axumrei may disclose your personal information to advertising networks for the purpose of their direct marketing. Thus, we may send your advertising ID and IP address to ad networks to enable our partners to serve appropriate ads in accordance with GDPR article 6(1)(f). "Advertising ID" means the Apple Identifier for Advertisers (“IDFA”) on Apple, and Google Advertising Identity (“GAID”). These are unique identifiers for mobile devices that Axumrei and our advertising network partners use for interest-based advertising (targeted). They are consistent across all apps and thus allow cross-app tracking. These identifiers are used by ad networks for a number of purposes, in addition to targeted advertisement, thus we encourage you to check the Privacy Policies of our partners. These advertising networks may be located in countries outside EU/EEA that have less restrictive data protection legislation. For such advertising networks in countries outside EU/EEA, the legal basis for the transfer is always in accordance with one of the lawful instruments set forth I GDPR article 44-50. You can opt out of all third-party targeted advertisements, for all apps, using the device-level opt our settings on your device. If you use an Apple device, a guide for opting out can be found here. If you use an Android device, navigate to the Google Settings page, select Ads and then choose to reset your Android Ad ID or opt-out of targeted ads.

We may allow third parties to provide analytics services in connection with our Services. These entities may use cookies, web beacons and other tracing technologies to collect information about your use of our Services, including your IP address, MAC address, device identifiers, software and hardware information, browser information, time zone and usage information. This information may be used by Axumrei and others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your activity on our Services.

Third-party ad serving and analytics technologies are integrated into our Services, so if you do not want to be subject to these technologies, do not use or access our Services.

Our Services may also integrate third party Application Program Interfaces (APIs) and/or SDK’s, which allow others to collect and process information about you, including but not limited to your geo-location information, to provide you with targeted advertisements, offers and other content. You always have the ability to control the collection and use of your geo-location information. You may disable location-based services at any time by adjusting the settings of your mobile device.

Ad networks may use information about you, such as your advertising ID, to identify users who are likely to have an interest in our services and display advertising to them. They may also use this information to identify whether you are an existing user of our services and exclude you from further advertising of our services.

social media, links to websites, other platforms

Our Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature and information about your game status and progress, etc. may be showed on these media. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features. Our Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature and information about your game status and progress, etc. may be showed on these media. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Our Services may contain links to websites, social media, platforms etc. We are not responsible for the contents of the websites, social media, platforms etc. of other companies or for the practices of such companies regarding the collection of personal information.

If you use Facebook Login for authentication, Facebook may use your personal information for their own purposes. In this situation, please refer to Facebook’s privacy- and other relevant policies.

How we use your information

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our current Services;
  • Develop new Services;
  • Provide and deliver the products and services you request and send you related information;
  • Facilitate communications between users;
  • Respond to your comments, questions and requests and provide customer service and support;
  • Send you technical notices, updates, security alerts, push notifications and support and administrative messages;
  • Communicate with you about products, services, offers, promotions and events offered by Axumrei and others, and provide news and information we think will be of interest to you;
  • Personalize and improve our Services with the use of profiling to provide targeted advertisements, content or features;
  • Process and deliver contest entries and rewards;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Carry out any other purpose for which the information was collected.

However, we do not request or intend to collect any “special categories information” such as information on health, race, religion, political opinions, sexual preferences or orientation. Be cautious when sharing this information about yourselves (or others) in our Services.

How we may disclose your information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With other users of our Services;
  • In response to a request for information if we believe disclosure is in accordance with any applicable legal requirement;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Axumrei or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
  • With your consent or at your direction.

We also may share aggregated information or otherwise anonymized information, which cannot reasonably be used to identify you.

International Data Transfers

Axumrei operates globally and our Services are global by nature. Your personal information collected via and/or by Axumrei may be stored anywhere in the world and may be transferred to, and processed in, countries other than the country of which you are a resident. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information internationally, Axumrei takes steps to ensure that adequate safeguards are in place to protect your personal information and it is treated securely, lawfully and in accordance with this Privacy Policy.

Data retention

We retain your personal information collected as described in this Privacy Policy for as long as needed to provide you the Services or we have a legitimate business reason to do so.

When we no longer have ongoing legitimate business reason to process your personal information, we will delete your data.

Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your personal information. This includes encryption of data and use of pseudonymization, whenever applicable.

Your data protection rights

You are at any time entitled to be informed and/or access the personal information about you that we process, but with certain legislative exceptions. You have the right to:

      object to the collection and further processing of your personal information;
      have your personal data updated, rectified, erased, or blocked;
      receive information about you that you have provided to us;
      opt out of certain uses and disclosures of your personal information; and
      have your personal information transmitted to another data controller (data portability). In order for you to exercise your data protection rights we are obliged to verify your identity.

We can only verify your identity if you are logged in on one of our Services. You will therefore only be able to exercise your rights if you log in and follow the steps as explained.

Withdrawal of consent

You may, at any time, withdraw any consent you have given, and we will no longer process your personal information, unless we can continue the processing based on another purpose.

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